LeBron James Partners With Unicorn Calm App That Focuses On Your Mental Fitness
Sport in the news age has changed in many ways. Players have more ways to prepare and analyze their games, and fan bases around the world can look their team play, whether they live in front of the arena or on the other side of the world.
One of the biggest benefits of this 24/7 news cycle, where anyone can be a de facto medium, is the free flow of information. From an athlete’s perspective, this is a plus when a good play is made on the court or on the court, but it can have the opposite effect when an error or bad play occurs. With information traveling so quickly, the player’s embarrassment can be shared across the world often before they can even get off the pitch.
One of the best basketball players in the world seeks to reduce these negative consequences by promoting a healthy mind while the emphasis is on the physical demands of playing a sport. To that end, future Hall of Famer and current Los Angeles Laker forward LeBron James has in partnership with meditation and sleep app Calm highlight mental fitness and the important role it plays in a successful athletic career, especially when a player is past his prime and may need to rely on tools other than his athletic ability. Jacques goes produce original audio content on the platform and play a leading marketing role in promoting the app on television, billboards and other means that can leverage its enormous global reach.
“As an athlete, the emphasis is on physical fitness. This partnership with Calm is focused on mental fitness. It’s something I’ve always prioritized, and it’s just as important to my game, my career and my life as anything I can do physically ”, mentionned LeBron James in an official release. “The ability to focus and calibrate whatever is going on in your mind is a skill that can be strengthened over time, and Calm helps me do that. Thanks to this partnership, I am also delighted to share this important tool with the young people of my Foundation and across the country.
James’ Train Your Mind Series functionality 10-minute segments focused specifically on mental health, managing your emotions and maintaining mental balance. He will also focus on sleep, which James has, notoriously enough, made a Key element of his routine. Five episodes were published on the app earlier this month and Calm members can expect more sleep-related content as the app ramps up production with James in 2020.
Last year, when Calm observed that many users were using the app to fall asleep, the company launched its “Sleep Stories” series. Listeners can choose from a variety of ‘stories’, from fiction to reading Brexit legal documents. The series became a huge hit, like TechCrunch reported earlier this year, when the company ad his round of funding of $ 27 million. There have been 150 million plays, more than 2 million paid subscribers and over 50 million downloads.
The partnership with James will allow Calm to develop its library of self-help content to include stretching routines and other forms of personal relaxation that include original relaxing music.
“In his tireless work as a philanthropist, LeBron has supported and inspired young people to reach their full potential. ” mentionned Alex Tew, co-founder and co-CEO of Calm. “This partnership extends this mission by providing mental health tools to youth organizations across the country. As LeBron has experienced in his own life, a young mind can be powerfully shaped if introduced to mental wellness.
While James brings an extra dimension to any business, Calm is not a lean startup. The company became the mental health industry’s first unicorn last February when it raised $ 88 million based on a $ 1 billion business valuation. Calm was founded in 2012 by Tew and Michael Acton-Smith.
As James continues to play a MVP level In his 17th NBA season, he seeks additional advantages on the court as his physical tools inevitably diminish. With Calm, he thinks he can share what he has learned with his fans around the world. James is also an accomplished entrepreneur and will be able to monetize his wisdom in this area.
“This (Calm app) calmed my mind through the stressful times of playing basketball, the stressful times of being a parent, the stressful times of just being a human in a stressful world we all face an day-to-day, ” mentionned James, who added that this will allow him “to be able to empower athletes again, to give them the opportunity to be able to tap into something that sometimes athletes don’t know we have.”