In 2030, the local shopping center is your network reality
Trend 10: The Nature Park +
Imagine that by 2030, society has reached a peak in mobility and the need to reduce CO2 emissions has led to a lifestyle more focused on activities close to home. What would you miss the most?
If you’re a city dweller, the answer just might be nature. However, the growing threat of extreme weather conditions involves not only positive associations with nature, but also those of danger. Therefore, nature has to be tamed, controlled by technology, and conditioned piecemeal like Japanese bonsai. As a result, the idea of a Nature + park was the top rated concept for personal use by consumers, with 42% wanting to visit one at their local mall by 2030.
An AR / VR zoo where you can interact with amazing animals in their habitat, even if they are extinct, is the highest ranked feature in Nature + Park. Seventy-three percent of those surveyed believe it will be available by 2030 and up to 55 percent want to visit. An obvious advantage would be that the danger of encountering these animals is only imaginary. Visitors can easily switch between AR / VR landscapes to hunt down these animals, experience a different kind of adventure, or just take a romantic walk, which 7 out of 10 say will be offered by 2030.
Since there will most likely be room for just one park in your local mall, variety will be a big draw, with 62% of them believing these parks will be built from programmable materials that reconfigure the layout. every night so that every visit is different.
The social aspect the park offers isn’t just important when it comes to romance. Two-thirds of consumers want their own hybrid park experience to connect to other parks so they can walk around with friends using telepresence technology, while still feeling like they’re physically together.
However, along with the need to control nature, many also feel the need to limit the level of immersion. Therefore, the AR / VR zoo experience is not only the highest rated, but also the one that causes the most negative effects. While 6 in 10 people believe there will be multisensory suits for visitors to feel the heat, cold, rain and wind in the park, this is also considered the second most likely experience to cause harm. problems.
Finally, nature should not only be practical, but also productive. Half of those surveyed want to visit a park that uses automated urban agriculture so they can pick reasonably priced produce and bring it home as food.
Download the report