SAN JUAN, PUERTO RICO / ACCESSWIRE / July 5, 2021 / Two faces that surprised New York in June 2021: Karinna and Gabriela Berrospi, the Peruvian sisters responsible for the rapid growth of Latino wall street – the academy of financial education for Spanish-speaking families – recently lit up the Times Square billboards. Times Square billboards are world famous and considered to be the visual advertising mecca of the world – only the most recognized brands and personalities in their respective industries manage to show up between the crossroads of Broadway and the 7th avenue. Known as the nerve center of the capital of the world, where thousands of passersby walk through the crowds every day, Karinna and Gabriela Berrospi have made their name and mission known.

However, young Peruvian entrepreneurs and investors were not alone in Times Square. They were joined by Melissa Paredes and Mayella Lloclla, the main actresses of the novel, Dos Hermanas from American television. Together, these four women sent a revolutionary message to millions of Peruvian households, which now have the opportunity to benefit from new financial tools and access a better quality of life.

How did young Latinas get on the biggest billboards in Times Square?

Innovating is like that. Karinna and Gabriela set a new precedent for financial education in Latin America, reaching where no other academy has managed – or thought – to go: telenovelas. The sisters brought their message of financial freedom and powerful family heritage with absolutely disruptive formula to Peru’s most watched telenovela, with an audience of over 1.3 million people per day: Dos Hermanas, of America TV.

With this innovative Latino Wall Street strategy, they have had a great impact on Peruvian audiences by transcending borders and also capturing the attention of Times Square’s creative community. The giant billboard announced a live broadcast in which the quartet spoke about their experiences and the learnings they got from taking financial education classes with Latino Wall Street.

Latino Wall Street: A Message to Transform Lives

Without a doubt, the most interesting thing about Latino Wall Street’s involvement in Dos Hermanas was the innovative and authentic way the movement was presented. In addition, the advantages it offers constitute a second sticking point.

Karinna and Gabriela weren’t limited to conventional advertising – instead, they drove straight to Lima to participate in the plot of the novel, which coincidentally chronicles the emotional and financial hardships that come with not have the right financial tools. In this context, Karinna and Gabriela filmed several scenes in which they present the Latino Wall Street and its attached branch, Latino family coaching, as powerful allies in helping Latin American families enjoy a freer and more abundant life. The goal is to help them create family heirlooms that last for generations.

We can draw three main lessons from the participation of Karinna and Gabriela Berrospi in the telenovela:

Anyone can invest in the stock market:

Lack of financial education is at the root of the vast majority of false myths surrounding stock market investing. The first message Latino Wall Street sends to its public is that the stock market is not just for Americans or the rich. Anyone with internet access who is eager to learn can invest and start making a profit.

Success is not measured in money, it is measured in freedom:

According to the philosophy of Latino Wall Street, transferred to the novel through the voices of Gabriela and Karina, success must be global, and it is not just about learning how to make more money. A person’s success is measured in abundance, peace and happiness. Therefore, the programs and their training programs not only focus on teaching about investing, but they also teach viewers how to make more informed financial decisions by focusing on the future and promoting tools to help. to build more united and happier families.

The legacy of your family is in your hands:

Latino Family Coaching, the personal and family development arm of Latino Wall Street, was also featured in the novel’s message. This dimension of Latino Wall Street provides supportive and coaching tools to help Latin American families create a moral and financial legacy with a long-term vision, while considering the well-being of future generations.

A new era for financial education

With this innovative strategy, Latino Wall Street not only brought its message to a new audience, but also marked a before and after in the virtual financial education industry. The Times Square billboards caught the eye of Irina Baeva, one of Mexico’s most famous soap opera stars.

“I loved it because they even implemented it in a novel in Peru to show it to even more people. To women who may not know how to use social media to access this information, ‘ Irina Baeva added during an interview for the Mexican show Primer Impacto. Gabriel Soto, another great Mexican actor famous for his participation in the telenovela “Libre para Amarte”.

We still don’t know the full potential and impact this campaign will have on millions of people in Latin America. However, what we do know for sure is that a door has been opened for new projects to reach millions of households in Latin America. Now they will have a new tool to improve your quality of life.

Contact: Latino Wall Street
the Web: www.latinowallstreet.com
Instagram: latinowallst
E-mail: [email protected]

SOURCE: Latino wall street

See the source version on accesswire.com:
https://www.accesswire.com/654281/Berrospi-sisters-Illuminate-The-Billboards-of-Times-Square-with-Latino-Wall-Street-and-America-TV