Bayer pledges to increase global consumption of fruits and vegetables
Bayer says it will provide tailor-made solutions on the farm, advance sustainable innovations on the farm and meet the needs of the value chain and consumers beyond the farm.
In July, the global chemicals giant announced a new business strategy specifically for horticulture with a focus on activities that “provide tailor-made solutions on the farm, advance sustainable innovations on the farm and meet needs of the value chain and consumers beyond the farm “.
The company has also strengthened its holistic approach to increase the consumption of fruits and vegetables globally according to www.goodfruitandvegetables.com.au
The horticultural strategy is based on Bayer’s genetics, crop protection and digital capabilities.
Bayer’s global head of vegetable seeds, Inci Dannenberg, said only a fraction of the world’s population is on the verge of consuming the recommended daily serving of fruits and vegetables. “Bayer is doubling down on its approach to enable producers and partners to overcome barriers to improving fruit and vegetable consumption in order to achieve health for all, hunger for no one,” said Ms. Dannenberg.
In fiscal 2020, Bayer employed around 100,000 people and generated sales of € 41.4 billion. Research and development costs before exceptional items amounted to 4.9 billion euros. The result of this R&D investment can be seen in recent innovations in Bayer’s portfolio around the world.
One example is Vynyty Citrus, an organic, pheromone-based crop protection product for pest control on citrus farms that has an active liquid inside that does not generate resistance or residue in crops. or in the environment. According to Bayer, it is the first organic product of its kind on the market to be formulated with pheromones and natural pyrethrum to combat citrus pests.
The product is currently in use in Spain and will soon be available for producers of citrus and other crops in other Mediterranean countries.
A statement from Bayer said that as part of the company’s commitment to reach 100 million smallholder farmers by 2030, it is partnering with organizations to provide the tools, training and resources that smallholder farmers need to help minimize risk and grow their businesses in a sustainable manner.
The company recently announced that it has signed an agreement with Rabobank, including the completion of two pilots in Vietnam and the Philippines in the coming months.